Demonstrate character.
Logo
The logo is the linking element that represents the brand at every point of contact: modern, self-confident and with a touch of sophistication, it conveys directly what the brand stands for. The word mark "Austria" is creatively modified by directly integrating the flag. The Austrian flag is hoisted in every language adaptation, which ensures a visually unique selling point.
The logo is the linking element that represents the brand at every point of contact: modern, self-confident and with a touch of sophistication, it conveys directly what the brand stands for. The word mark "Austria" is creatively modified by directly integrating the flag. The Austrian flag is hoisted in every language adaptation, which ensures a visually unique selling point.
The Austria logo with the red flag must always be used. If circumstances do not allow it, for example due to printing specifications, the alternative logo in grey scale should be used. The black and white alternative logo is used only when printing in one colour. Logo mutations are to be avoided in any case to ensure originality and stringency in the design.
![](/fileadmin/_processed_/0/f/csm_B2B_Sujet_cbafd5f6dd.png)
Flag
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In its representative role, the flag combines essential values: the straightforward design symbolises clarity, while the suggested motion conveys liveliness. It should be disconnected from the word mark and used separately only if circumstances require it, e.g. as a profile picture on social media.
![](/fileadmin/_processed_/e/a/csm_OEW_Flagge_RGB_klein_3c08f5b65f.png)
![The logo must not be rotated. The logo must not be rotated.](/fileadmin/_processed_/5/8/csm_B2B_Logo_Donts_10_242bad1ce4.png)
The logo must not be rotated.
![The flag may not be displayed in colours other than red, black/grey and white. The flag may not be displayed in colours other than red, black/grey and white.](/fileadmin/_processed_/6/b/csm_B2B_Logo_Donts_11_9d1138f450.png)
The flag may not be displayed in colours other than red, black/grey and white.
![The correlation between flag and typography must not be changed. The correlation between flag and typography must not be changed.](/fileadmin/_processed_/b/2/csm_B2B_Logo_Donts_12_7f0a74364a.png)
The correlation between flag and typography must not be changed.
![The flag must not be distorted. The flag must not be distorted.](/fileadmin/_processed_/7/d/csm_B2B_Logo_Donts_13_638b69e093.png)
The flag must not be distorted.
![The flag must not be mirrored. The flag must not be mirrored.](/fileadmin/_processed_/2/8/csm_B2B_Logo_Donts_14_c0a64ee7c3.png)
The flag must not be mirrored.
![The typography must not be modified. The typography must not be modified.](/fileadmin/_processed_/f/a/csm_B2B_Logo_Donts_15_8545b73ed1.png)
The typography must not be modified.
![In order to guarantee readability, be careful not to place the logo on unquiet details. In order to guarantee readability, be careful not to place the logo on unquiet details.](/fileadmin/_processed_/1/a/csm_B2B_Logo_Donts_5_6cc315e747.png)
In order to guarantee readability, be careful not to place the logo on unquiet details.
![The logo must not be placed in the document without safe space. The logo safe-space of 1.5 flags must neither be exceeded nor less. The logo must not be placed in the document without safe space. The logo safe-space of 1.5 flags must neither be exceeded nor less.](/fileadmin/_processed_/d/e/csm_B2B_Logo_Donts_6_72667c9586.png)
The logo must not be placed in the document without safe space. The logo safe-space of 1.5 flags must neither be exceeded nor less.
![Generally, the logo must not be placed in the upper left or in any of the lower corners, unless there are valid reasons like i.g. disturbing factors (handles of carrier bags, punch holes etc.) Generally, the logo must not be placed in the upper left or in any of the lower corners, unless there are valid reasons like i.g. disturbing factors (handles of carrier bags, punch holes etc.)](/fileadmin/_processed_/2/5/csm_B2B_Logo_Donts_7_56ee8b5085.png)
Generally, the logo must not be placed in the upper left or in any of the lower corners, unless there are valid reasons like i.g. disturbing factors (handles of carrier bags, punch holes etc.)
![](/fileadmin/_processed_/f/a/csm_B2B_Logo_Donts_8_60839a7aa0.png)
![](/fileadmin/_processed_/b/9/csm_B2B_Logo_Donts_9_5a734c3161.png)