Logo

The logo is the linking element that represents the brand at every point of contact: modern, self-confident and with a touch of sophistication, it conveys directly what the brand stands for. The word mark "Austria" is creatively modified by directly integrating the flag. The Austrian flag is hoisted in every language adaptation, which ensures a visually unique selling point.

The B2B logo is available only in German and English. There are no country variants.

Word mark Copy link to this element

In its design, the word mark stands for an entire country: Calm and powerful, it naturally radiates expertise, but also winks charmingly at its beholders with the smart design detail.

The Austria logo with the red flag must always be used. If circumstances do not allow it, for example due to printing specifications, the alternative logo in grey scale should be used. The black and white alternative logo is used only when printing in one colour. Logo mutations are to be avoided in any case to ensure originality and stringency in the design.

Logo 1C Mutations

Flag Copy link to this element

In its representative role, the flag combines essential values: the straightforward design symbolises clarity, while the suggested motion conveys liveliness. It should be disconnected from the word mark and used separately only if circumstances require it, e.g. as a profile picture on social media.

The “pure flag“ is never used in layouts, but only in exceptional cases, e.g. in the profile picture on social media or as a pin (promotional gift). No clas- sical safe space applies here due to the respective format conditions.

White space logo Copy link to this element

Every logo needs space, white space, to be precise. The clearly defined safe space gives the logo the freedom it needs to achieve its effect.

The dimension of 1.5 flags from the logo is defined as safe space in all logo files. When placing the logo in a format corner, the correct distance to the format edge is thus directly provided. At the same time, a logo in a different language can be placed in the layout in the appropriate size.